Pseudoscience is a tendency to make claims without any scientific basis. For example, anti-vaccine activism can cause people to forego proven medical treatments, which can lead to death or serious health problems.
In our beloved industry, unfortunately, we often come across "pseudo-scientists" who make assertions that are not based on scientific methodology, but rather are based on "coffee mythology" (if such a thing exists), or ideas that are more fabrication of the industry, than serious scientific studies regarding a given topic.
Let's take the concept of a cup profile for a minute. How on earth, could someone assure what the cup profile of a given origin is?
In our beloved industry, unfortunately, we often come across "pseudo-scientists" who make assertions that are not based on scientific methodology, but rather are based on "coffee mythology" (if such a thing exists), or ideas that are more fabrication of the industry, than serious scientific studies regarding a given topic.
Let's take the concept of a cup profile for a minute. How on earth, could someone assure what the cup profile of a given origin is?
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