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WHAT IS SENSORY MEMORY AND HOW DOES IT INFLUENCE COFFEE TASTING?

8/15/2025

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Memory is how our brain stores and accesses information from past experiences to understand the present and anticipate the future. It is essential, as without it, each new moment in life would be overwhelming and chaotic. It works in three stages: sensory memory, short-term memory, and long-term memory. Sensory memory is the first step, briefly retaining the information that our senses (visual, auditory, tactile, olfactory, and gustatory) perceive from the outside world, before most of it fades, leaving only a small fraction stored in short-term or long-term memory.
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​Unlike other species in the animal kingdom, humans are predominantly visual: around 90% of the information our brain processes is visual. This hinders the development of short- and long-term memory linked to the other four senses. For this reason, developing gustatory memory, for example, requires training, and not everyone has the same capacity to do so, due to differences in sensory receptors. Each person's ability to perceive and register sensory details is unique and is influenced by both physiology and the culture and environment in which we live.

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Kopi Luwak: The Bitter Truth Behind the World’s Cruellest Coffee

8/8/2025

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Kopi Luwak, often labelled as the most exclusive coffee in the world, is produced using beans that have passed through the digestive system of the Asian palm civet. This small, nocturnal animal eats coffee cherries, and the beans are collected from its faeces, cleaned, and roasted. While it may sound exotic, the growing popularity of Kopi Luwak has given rise to a dark and disturbing industry that thrives on animal cruelty, driven by the greed of farmers eager to profit from the high prices this coffee commands.
​Originally, civets in the wild would eat only the ripest cherries, contributing to a unique fermentation process. However, as demand increased, producers began capturing civets and keeping them in cramped, filthy cages to mass-produce the coffee. These animals, who are meant to roam freely at night, suffer tremendously in captivity. They are often force-fed coffee cherries and denied a proper diet, leading to malnutrition, stress, and disease.

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Copyright ©2026 | Kilimanjaro Specialty Coffees España S.L.U. All Rights Reserved.
  • What We Do
  • Que Hacemos
  • Origins
    • Ethiopia >
      • Bensa Bombe Natural
      • Shakisso Sewda Natural
      • Gedeo Idido Natural
      • Ayla Bombe Natural
    • Kenya >
      • Kenya Mchana Natural
      • Kenya Mugaya AB
      • Kenya Kaganda PB
      • Kenya Getuya AA
      • Kenya Gachami AB
      • Kenya Kiagundu AA
      • Kenya Karimikui AA
    • Rwanda >
      • Rwanda Muhororo FW
      • Rwanda Gasharu Natural
      • Rwanda Muhororo Natural
    • Sumatra >
      • Sumatra Bies Awan
      • Sumatra Atu Lintang
  • Orígenes
    • Etiopía >
      • Bensa Bombe Natural
      • Shakisso Sewda Natural
      • Gedeo Idido Natural
      • Ayla Bombe Natural
    • Kenia >
      • Kenia Mchana Natural
      • Kenia Mugaya AB
      • Kenia Kaganda PB
      • Kenia Getuya AA
      • Kenia Gachami AB
      • Kenia Kiagundu AA
      • Kenia Karimikui AA
    • Ruanda >
      • Ruanda Muhororo FW
      • Ruanda Gasharu Natural
      • Ruanda Muhororo Natural
    • Sumatra >
      • Sumatra Bies Awan
      • Sumatra Atu Lintang
  • Education
  • Educación
  • Contact
  • Contacto
  • Home Roaster Store
    • Green Coffee
    • Brewing Tools
    • Cupping Tools
    • Roasting Tools
  • Tienda del Home Roaster
    • Café Verde
    • Artículos de Brew
    • Artículos de Cata
    • Artículos de tueste