​But as in all areas of life, nothing is perfect, and the Kenyan coffee industry is no exception. It is no mystery to anyone that agriculture is the cornerstone of the Kenyan economy, and the cooperative movement has a solid footprint that can be traced until just after independence in 1963.

​In August of the year 2018, the price of coffee reached levels considered alarming by the majority of those who work in the coffee industry. For the first time in 12 years, the "C" price in New York fell below 100cts/lb. While it is true, the average price of the last 12 years is not much higher than 120cts/lb, this decline generated unprecedented reactions in the specialty coffee world, which we think is positive.

​These initiatives were called "The Green Revolution" and involved the use of high yielding varieties, higher fertilizers dosages, intensive and mono cropping, the development of highly toxic and life damaging pesticides, among others.

​Certainly, the specialty coffee industry has grown exponentially in the last five years. The progress we have seen and experienced in farming, processing, logistics, roasting and brewing are undeniable and certainly admirable. But is this level of growth sustainable in the long term? Are we neglecting quality to privilege the quantity?

If climate change will be held in a temperature increase of 2ºC or less (Aim of the Paris Agreement 2015); By 2050 it is estimated that 40% of all Carbon Dioxide (CO2) emissions will be caused by ships and airplanes only, if not properly regulated.

​In producing countries (which are almost all very poor), coffee is a fundamental part of the life of its inhabitants and the country's Gross Domestic Product. Therefore, the future and decisions of the coffee industry will always be influenced by a more general vision of a group of politicians, who without having the expertise or without seeking proper advice, decide what "they believe best" for a group of people or coffee farmers, which are ultimately the "heart" that pumps the money into the economy of a coffee producing country.