
One effective strategy is to maintain strong relationships with Ethiopian producers. Collaborating closely with exporters can provide better insights into price movements and help secure favourable long-term agreements. Furthermore, it’s essential to recognize that the current price increase is a unique, temporary situation and does not reflect the long-term reality of the coffee market. Therefore, we believe that in the medium term, prices should stabilize again between $3.00 and $3.30 per pound.