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THE ETHIOPIAN CHALLENGE

5/11/2021

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Not long ago I was listening on a podcast, to a "celebrity" of the specialty coffee industry, saying that the most difficult country where to work was Kenya. This seemed nonsense to me, because without a doubt, for anyone who has worked in Africa for a sufficient period of time, will say that the most difficult origin to work is undoubtedly Ethiopia, with light years of difference. And with this I am not saying that Kenya is all peaches and cream, because is not, but what I mean is that Ethiopia is too complex.
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​​It should be noted that with this article, I do not intend to establish a cultural superiority on the part of the West to the detriment of the third world, as it is commonly called. I firmly believe that there is no culture superior to another, however they are all different, each with its positive side and its flaws. I do not agree with the kind of superiority that some feel when they come to Africa "advising" how to live, what is the best solution to problems, and even how to grow and process coffee. Africa must find its own solutions!

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Price Transparency

5/5/2021

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Information is power, as they say. Long long long time ago, the purchase decision in any transaction was based on the comparison of the final price of a product (commodity) offered by several suppliers (competitors). These competitors were very reluctant to share their price lists, and clients spent long hours collecting those lists in order to have all the necessary information to make the right choice. But the world has changed, today with a single click we can compare prices of an unlimited number of products and suppliers, so price lists have become old and public, rather than a secret element of strategic negotiation. Today what is most important is the value of the product, not its price.
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We work hard to add value in coffee. If your product does not make any difference from the rest of the coffees in the market, it becomes a commodity. The price of a commodity is established as the point of equilibrium of supply and demand of future contracts. Price fluctuation (that is, the movement of the supply and demand curves) is affected by such a large number of variables that they are uncontrollable. For example, if there is a frost in Brazil, Sumatran coffees rise in price; And if there is an excess of production in Brazil, Sumatran coffees will lower their price; In both cases, without the Sumatran coffee farmer having moved a single finger.

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Copyright ©2025 | Kilimanjaro Specialty Coffees España S.L.U. All Rights Reserved.
  • What We Do
  • Que Hacemos
  • Origins
    • Ethiopia >
      • Ethiopia Oba Toli Natural
      • Ethiopia Kolla Bolcha
      • Ethiopia Nano Challa
      • Ethiopia Kenisa
      • Ethiopia Genji Challa
    • Kenya >
      • Kenya Mchana Natural
      • Kenya Mugaya AB
      • Kenya Kaganda PB
      • Kenya Getuya AA
      • Kenya Gachami AB
      • Kenya Kiagundu AA
      • Kenya Karimikui AA
    • Rwanda >
      • Rwanda Muhororo FW
      • Rwanda Gasharu Natural
      • Rwanda Muhororo Natural
      • Rwanda Muhororo Anaerobic Natural
      • Rwanda Gasharu Anaerobic Natural
    • Sumatra >
      • Sumatra Orang Utan
      • Sumatra Bies Awan
      • Sumatra Atu Lintang
  • Orígenes
    • Etiopía >
      • Etiopía Oba Toli Natural
      • Etiopía Kolla Bolcha
      • Etiopía Nano Challa
      • Etiopía Kenisa
      • Etiopía Genji Challa
    • Kenia >
      • Kenia Mchana Natural
      • Kenia Mugaya AB
      • Kenia Kaganda PB
      • Kenia Getuya AA
      • Kenia Gachami AB
      • Kenia Kiagundu AA
      • Kenia Karimikui AA
      • Kenia Nyeri AB
    • Ruanda >
      • Ruanda Muhororo FW
      • Ruanda Gasharu Natural
      • Ruanda Muhororo Natural
      • Ruanda Muhororo Anaeróbico Natural
      • Ruanda Gasharu Anaeróbico Natural
      • Ruanda Macuba
      • Ruanda Ngororero
    • Sumatra >
      • Sumatra Orang Utan
      • Sumatra Bies Awan
      • Sumatra Atu Lintang
  • Education
  • Educación
  • Contact
  • Contacto
  • Home Roaster Store
    • Green Coffee
    • Brewing Tools
    • Cupping Tools
    • Roasting Tools
  • Tienda del Home Roaster
    • Café Verde
    • Artículos de Brew
    • Artículos de Cata
    • Artículos de tueste