​Rather than levelling the playing field, coffee festivals tend to reinforce the industry's most damaging imbalance: those at the top of the supply chain are the protagonists, while those at the bottom are marginalised or completely ignored. We constantly see roasters, baristas, and influencers posting endless selfies, but never the producers themselves. What's missing is not just representation, but respect. Festivals rarely invest in bringing coffee farmers in, offering translation services, or creating spaces for real dialogue about challenges at origin.

​In Ethiopia, 6 kg of cherries are needed to produce 1 kg of green coffee, the price per kilogram of cherries is still low compared to the price achieved by coffee futures on international markets. During the 2024-25 harvest that just ended, the average price per kg of cherry on the local market has fluctuated between 80 to 90 birr per kilogram (approximately $0.5 to $0.55 USD), which represents a fraction of the value that coffee futures fetch on the global market. This is partly due to the intermediation structure in the Ethiopian market, where farmers often rely on local cooperatives and traders who buy the cherry at lower prices before it reaches the international market.

​The test of time must be framed in a period long enough to understand a long-range phenomena, with the slow movement and measurement of its parameters. As it is in this case, about money, coffee and 400 years, a basic but fundamental tool to identify the errors of a system and to be able to establish its potential solutions. This is why the impact of specialty coffee on the coffee industry CANNOT be assessed on the basis of a very specific set of situations that generated an exponential rise in coffee prices to a 50-year high on the New York Stock Exchange.

​There is a simple rule in the world of environmental sustainability, and this is: "If any waste or pollution of any kind is generated, someone further down the production chain will be affected and will have to pay for it."

​Certainly, the specialty coffee industry has grown exponentially in the last five years. The progress we have seen and experienced in farming, processing, logistics, roasting and brewing are undeniable and certainly admirable. But is this level of growth sustainable in the long term? Are we neglecting quality to privilege the quantity?

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​With young local professionals bringing new ideas and energy, the help of foreign experts, serious government projects and planning, and the always present example of the "elder coffee brother" (Kenya); the industry in Tanzania is rising from the ashes and paving a great future.

​Today, the best lots are being produced in the area of Kilimanjaro, Arusha and Karatu in the north of the country, and Mbeya in the south. Unlike Kenya (with two harvests), in Tanzania there is only one very long harvest a year. It extends from June and can last until December, in the highest areas. Soils are volcanic and very rich in essential nutrients, perfect for the cultivation of high quality Arabicas.

​From our perspective, we are convinced that working towards strict lots separation, direct trade and building coffee-relationships with farmers and co-op's committed to quality, are the key to open the gateway of this origin, which has a potential as big as the Kilimanjaro, to produce high quality coffees.

​Potato defect, quakers, coffee berry disease, immature cherries, anthracnose, etc. All these are potential threats to your wonderful Rwanda, Burundi or Congo cup of coffee.
 
But how can we get rid of them? Or cut to a minimum the chances of getting a bad bean into so much goodness?
 
Some cooperatives in Rwanda are adopting this unique practice of hand-sorting wet parchment after being washed and fermented.
 
Some defective beans can be visually detected more easily when the parchment is slightly transparent with moisture. It is another opportunity to eliminate immature green beans, floaters, quakers, beans with anthracnose and insect-damaged (Antestia Bug) coffee that can result in the awful "potato taste defect".
 
Also, the slow introduction of air before the sun in the drying process, helps to keep the parchment intact and without cracks. If we think that the parchment is a small protective layer that reduce the shock of too much heat in the bean, this initial drying phase in raised beds and under shade, promotes that these internal molecular changes happen slowly and progressively.