WHERE IS THE SPECIALTY COFFEE INDUSTRY GOING?

We live in a world of constant change, everything happens quickly and technological advances make us live in a permanent pursuit of new knowledge.

​Certainly, the specialty coffee industry has grown exponentially in the last five years. The progress we have seen and experienced in farming, processing, logistics, roasting and brewing are undeniable and certainly admirable. But is this level of growth sustainable in the long term? Are we neglecting quality to privilege the quantity?

​We must never forget, that the fundamental pillar of our industry is quality. From farm to cup, what sets us apart from other sectors of the coffee business, is simply quality. But not only the quality of the bean, also the quality of our commercial relationships (ETHICS), the kind of information we deliver (TRACEABILITY), our production processes (CUPPING), the way we relate to the environment (SUSTAINABILITY).

In times of massive festivals, where the offer is overwhelming, the visual stimulation excessive and the time limited, we must ask ourselves: How can one be able to consume and digest so much information and coffee in such a short period of time? Ask also, what is the purpose of this massive festivals? And with this, where do we want to go from here, and if this is the right path?

It is always a good time to make the necessary adjustments and amend the route.

Question everything and enjoy your coffee!