Environmental sustainability consists in making responsible decisions that tend to reduce the negative impact of your business on the environment. It implies defining a line of action in the interest of protecting the natural world, with particular emphasis on preserving the ability of the environment to make human life endure.
There is a simple rule in the world of environmental sustainability, and this is: "If any waste or pollution of any kind is generated, someone further down the production chain will be affected and will have to pay for it."
In an industry such as Coffee, which generates revenues of more than USD100 billion a year, curiously, it is not the big corporations the ones called to lead the changes in the area of environmental sustainability; but is us! The small companies focusing on high quality coffee on the specialty niche. Although we do not contribute significantly in terms of pollution or waste and we take a very small percentage of the revenue mentioned above, we cannot wait for Nestle or Starbucks for example, to take the measures that will make a real difference in this regard. We could wait a lifetime and more for this to happen.
Specialty coffee is not only about serving a quality cup, it also tells the story about how the lot was sourced, if an ethical price was paid to the producer, if the given traceability is relevant and honest, if the logistics are green and efficient, if the production of that lot did not include any forced or child labour, or if it generated abuse or poverty of any kind.
Undoubtedly, the cornerstone of this whole idea is quality, without it, all the subsequent philosophy falls apart. But when we get the quality coffee we want, it is essential to work on the conceptual aspects of specialty coffee and make them prevail.
Undoubtedly, the cornerstone of this whole idea is quality, without it, all the subsequent philosophy falls apart. But when we get the quality coffee we want, it is essential to work on the conceptual aspects of specialty coffee and make them prevail.
In environmental matters, we have committed with two emblematic projects to which we contribute in a humble but consistent manner. We donate 2% of our annual sales to two foundations that work on the protection of Elephants in Kenya and Gorillas in Rwanda and their habitat.
We will never ask you to support us financially to give for these projects, but we want you to know that when you buy a Kilimanjaro Specialty Coffees bag, 2% of the price you pay goes directly to the protection of Elephants in various regions of Kenya and Gorillas in the Volcanoes National Park in Rwanda.
Enjoy your African coffee and protect the planet, because it is the only one we have.
We will never ask you to support us financially to give for these projects, but we want you to know that when you buy a Kilimanjaro Specialty Coffees bag, 2% of the price you pay goes directly to the protection of Elephants in various regions of Kenya and Gorillas in the Volcanoes National Park in Rwanda.
Enjoy your African coffee and protect the planet, because it is the only one we have.
RSS Feed