In an industry such as Coffee, which generates revenues of more than USD100 billion a year, curiously, it is not the big corporations the ones called to lead the changes in the area of environmental sustainability; but is us! The small companies focusing on high quality coffee on the specialty niche. Although we do not contribute significantly in terms of pollution or waste and we take a very small percentage of the revenue mentioned above, we cannot wait for Nestle or Starbucks for example, to take the measures that will make a real difference in this regard. We could wait a lifetime and more for this to happen.
Undoubtedly, the cornerstone of this whole idea is quality, without it, all the subsequent philosophy falls apart. But when we get the quality coffee we want, it is essential to work on the conceptual aspects of specialty coffee and make them prevail.
We will never ask you to support us financially to give for these projects, but we want you to know that when you buy a Kilimanjaro Specialty Coffees bag, 2% of the price you pay goes directly to the protection of Elephants in various regions of Kenya and Gorillas in the Volcanoes National Park in Rwanda.
Enjoy your African coffee and protect the planet, because it is the only one we have.