Kilimanjaro Specialty Coffees
  • What We Do
  • Que Hacemos
  • Origins
    • Ethiopia >
      • Ethiopia Duromina
      • Ethiopia Biftu Gudina
    • Kenya >
      • Kenya Kaguyu AB
      • Kenya Kiangombe AA
      • Kenya Bungoma AB
      • Kenya Nyeri AB
      • Kenya Murarandia PB
      • Kenya Kiunyu AB
      • Kenya Githembe AB
      • Kenya Kabete AB
      • Kenya Kagumoini AA
    • Rwanda >
      • Rwanda Macuba
      • Rwanda Ngororero
      • Rwanda Mushonyi Anaerobic Honey
      • Rwanda Karambi Natural
  • Orígenes
    • Etiopía >
      • Etiopía Duromina
      • Etiopía Biftu Gudina
    • Kenia >
      • Kenia Kaguyu AB
      • Kenia Kiangombe AA
      • Kenia Bungoma AB
      • Kenia Nyeri AB
      • Kenia Murarandia PB
      • Kenia Kiunyu AB
      • Kenia Githembe AB
      • Kenia Kabete AB
      • Kenia Kagumoini AA
    • Ruanda >
      • Ruanda Macuba
      • Ruanda Ngororero
      • Ruanda Mushonyi Anaerobic Honey
      • Ruanda Karambi Natural
  • Education
  • Educación
  • Contact
  • Contacto
  • Home Roaster Corner
    • Green Coffee
    • Cupping Tools
  • Rincón del Home Roaster
    • Café Verde
    • Artículos de Cata
spanish

COFFEE PRICE IN CRISIS: when a problem macro, has a micro solution.

2/14/2019

0 Comments

 
“In the middle of difficulty lies opportunity" - Albert Einstein
Picture
​In August of the year 2018, the price of coffee reached levels considered alarming by the majority of those who work in the coffee industry. For the first time in 12 years, the "C" price in New York fell below 100cts/lb. While it is true, the average price of the last 12 years is not much higher than 120cts/lb, this decline generated unprecedented reactions in the specialty coffee world, which we think is positive.
Historically, the price of coffee has been extremely volatile, due to the never ending discrepancies between supply and demand. But these constant cycles of highs and lows, have devastating effects for producers and coffee workers from around the world. Of course, in the United States this crisis goes virtually unnoticed, where the global coffee market is dominated by few multinationals: Kraft General Foods, Nestle, Procter & Gamble, Sara Lee, J.M. Smucker Company, Starbucks Corporation and Dunkin’ Donuts. ​
Picture
Globally, coffee is a US $ 100 billion business annually (Business Insider 2018), but producing countries only capture US $ 20 billion of this value, with most of the profits being retained in developed countries. As on the supply side, the coffee world is very fragmented, with millions of small-scale coffee farmers, the power of the business lies in the large importers and roasters, who buy the green beans and process them into various products.

But what would happen: if small coffee farmers knew exactly how much their product is worth? If they could calculate their production, logistics and marketing costs? And if they could obtain a price that promotes the quality and sustainability of their production?
Picture
​We strongly believe that the key to unlock this crisis, does not lie on the same companies that have controlled the business for centuries, but it is at the origin. It should not be New York, London or Berlin, who decides what is the "fair price" that a coffee farmer must obtain. But it must be the coffee farmer, informed and empowered, who demand the price that he deems appropriate, according to the quality he obtained and the investment he made.

We have an invaluable opportunity in the young and new generations of coffee growers, with unlimited access to online information, eager to learn and with a global mind set. There is where we must aim all our efforts to improve  this reality.

Let's make this a sustainable business for everyone and enjoy your specialty coffee!
Picture
0 Comments



Leave a Reply.

    Archives

    January 2023
    December 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    October 2021
    July 2021
    June 2021
    May 2021
    January 2021
    November 2020
    October 2020
    August 2020
    June 2020
    April 2020
    March 2020
    January 2020
    November 2019
    September 2019
    July 2019
    April 2019
    February 2019
    January 2019
    November 2018
    September 2018
    August 2018
    June 2018
    May 2018
    April 2018
    January 2018
    September 2017
    May 2017
    March 2017
    February 2017
    December 2016

    Categories

    All
    Africa
    Altitude
    Burundi
    Capitalism
    Climate Change
    Coffee Fermentation
    Coffee Industry
    Coffee Processing
    Coffee Shop
    Cultivars
    Cupping
    Density
    Ethiopia
    Fair Trade
    Flavor
    Genetic Diversity
    Giling Basah
    Hand-sorting
    Harvest
    History Of Coffee
    Indonesia
    Kenya
    Logistic
    Microlot
    Moisture Content
    Nairobi Coffee Exchange
    Oromos
    Price
    Quality
    Recycling
    Renaissance
    Revolution
    Roasting
    Rwanda
    Samples
    Sensorial Experience
    Shipping
    Specialty Coffee
    Sumatra
    Sustainability
    Tanzania
    Traceability
    Uganda
    Washed Process
    Water Activity
    Wet Hulled
    Yeast
    Yemen

    RSS Feed

Copyright © 2023 | Kilimanjaro Specialty Coffees España S.L.U. All Rights Reserved.
  • What We Do
  • Que Hacemos
  • Origins
    • Ethiopia >
      • Ethiopia Duromina
      • Ethiopia Biftu Gudina
    • Kenya >
      • Kenya Kaguyu AB
      • Kenya Kiangombe AA
      • Kenya Bungoma AB
      • Kenya Nyeri AB
      • Kenya Murarandia PB
      • Kenya Kiunyu AB
      • Kenya Githembe AB
      • Kenya Kabete AB
      • Kenya Kagumoini AA
    • Rwanda >
      • Rwanda Macuba
      • Rwanda Ngororero
      • Rwanda Mushonyi Anaerobic Honey
      • Rwanda Karambi Natural
  • Orígenes
    • Etiopía >
      • Etiopía Duromina
      • Etiopía Biftu Gudina
    • Kenia >
      • Kenia Kaguyu AB
      • Kenia Kiangombe AA
      • Kenia Bungoma AB
      • Kenia Nyeri AB
      • Kenia Murarandia PB
      • Kenia Kiunyu AB
      • Kenia Githembe AB
      • Kenia Kabete AB
      • Kenia Kagumoini AA
    • Ruanda >
      • Ruanda Macuba
      • Ruanda Ngororero
      • Ruanda Mushonyi Anaerobic Honey
      • Ruanda Karambi Natural
  • Education
  • Educación
  • Contact
  • Contacto
  • Home Roaster Corner
    • Green Coffee
    • Cupping Tools
  • Rincón del Home Roaster
    • Café Verde
    • Artículos de Cata