1.- Low price of coffee: We all want to live well, we all have bills to pay and we all want to give our children a good education. Sumatran coffee growers are no exception to that, and they understood that the key to improving their quality of life was to concentrate on producing high quality lots in order to obtain better prices. The only way that "C" prices would work in real life, it would be for a large estate, with many hectares of land and with large volumes of production. For small coffee farmers who own less than one hectare of cultivated land, the focus must be on high quality coffee and intercropping.
Enjoy your Sumatran Coffee, and always remember: DO NOT buy cheap coffee!