Many coffees today are promoted as "Microlots" and they do not meet any of the standards mentioned above; and end up being abused just as cheap marketing words, or as an easy way to sell more expensive.
Microlot, direct trade, single origin, origin trip, nanolot, among others; are terms that are being repeatedly used in the specialty coffee industry today. A microlot is a term that designates not only a small volume of coffee production, but also designates a selectively hand-picked coffee, from a particular cultivar, in a specific farm or micro-region, within a certain altitude range and processed separately; or at least a combination of some of the above. In summary, it's the result of some concerted effort to separate and carefully prepare a quantity of coffee that will have special characteristics. It also implies some experimenting or research contribution by the producer, importer/roaster or all of them working together. In addition, it requires the control, the cupping and the qualitative selection of the best lots, in a proactive relationship between the producer and the buyer.
Many coffees today are promoted as "Microlots" and they do not meet any of the standards mentioned above; and end up being abused just as cheap marketing words, or as an easy way to sell more expensive.
0 Comments
Leave a Reply. |
Archives
February 2025
Categories
All
|